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Canadian Email Marketing Compliance

Canadian Email Marketing Compliance

posted by: Curt Kempton date: Jun 26, 2014 category: Blog, Updates comments: 0

Going in to law on July 1st 2014 for our Canadian friends is a new rule, that is simply put: “You must have explicit (not implied) permission from the recipient in order to send email marketing to anyone in Canada.”

Unlike the CAN-SPAM act that allows for an “opt-out” option for customers, this new law mandates an “opt-in” system to ensure that you are marketing to people who express they want it… So we will be enabling a new feature on July 1st that you can disable if you’d like, but would highly recommend using. Here’s a video of how it works:

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