3 Reasons Your Service Company Needs a Social Media Strategy Now

We’ve all heard about how social media is here to stay – and that it can be a great way to advertise your business. But here’s the part most people forget to mention: your business needs a social media strategy in order for it to work. That’s why we recently talked to Stacy Harris, a social media strategist that comes highly recommended. Here’s some of her advice.

Social Media Strategy

1. A social media strategy guides your efforts

Within your business, anything you do has a purpose. You spend advertising dollars to find new jobs. While you’re on a job, you’re adding extra value and offering additional services to your customers – at the very least, educating them so that they’ll know what to look for.

Being on social media is no different. Because once you’ve got a purpose, a plan, and a strategy in place, social media goes from an annoying, pointless time sink to a goldmine.

Now, a social media strategy is more than just, “hey, I’ll post a few times each week on social media.” It’s knowing what to post, when to post, and how that ties into your overall marketing campaign. It’s knowing how that relates to your customers – and how to post things that will help them.

So if you’ve got a social media manager, you’re doing great. You’re ahead of most other businesses! Now all you need to add is a strategy – or hire a social media strategy consultant to put that into place for you.

2. Having a strategy saves you time, money, and effort

While hiring a consultant will cost you money up front, it’s going to save you so much time, money, and effort down the road. Why? Because you’re going to know what to do, when to do it, and you won’t be wondering why the ads you run aren’t seeing a great return.

Hint from expert Stacy Harris: most ads stumble when they’re too broad and they aren’t targeting the right people. If you run a car wash, for example, target people who live in a 1-2 mile radius of your business location. Ads targeted to friends of people who like your page are too broad – and most of them may not live close to your business!

Plus, when you’ve got a strategy in place, you won’t be posting random, not-useful memes while trying to grow your following. Having a million followers isn’t your goal – while getting more jobs on the schedule is.

3. The only way you’ll see results is with a strategy

Now that you know why the strategy is so important, you can see why the only way you’ll see consistent, regular success (and more jobs on the schedule) is by having it – and using it. Because by having a strategy, you’re actually reaching your existing and potential customers. You’re being noticed – and you’re getting hired more often.

And remember – you’re posting for your audience, not yourself. Stacy gave a lot more great advice, and if you want to hear it all, be sure to watch our Facebook Live video where we talked about all of this in even more detail.

Now, we did want to share one final, fantastic example of how to make your social media work for you: use live video. Consider it a bonus, because it’s an awesome tip.

Bonus: how to use video to promote your service company

It doesn’t have to be super fancy or even very long – a couple of minutes can be plenty! Oh, and Stacy pointed out that using an ear bud and microphone can help improve audio quality, which will ensure more people watch!

Here are some quick, awesome ideas for your next videos:

    • From the back of your truck, show what tools you’ll be taking in to do your next job.
    • Introduce your team, so that people are more comfortable when you show up for a bid or a job.
    • Show your community pride – talk about the issues in your area: maybe it’s how to treat carpet stains from dirt from a local park.
    • Educate your community. Teach them what to look for so they can recognize quality work when they see it – or when they see inferior work.
    • Tell funny on-the-job stories.
    • When clients are okay with it, show before and after pictures – or videos.

While we may not always want to watch those kinds of videos on social media, you better believe our clients are. So go make them some videos as part of your social media strategy – and watch your schedule fill up.

Want to work with the social media strategist we use? Follow Stacy Harris on Facebook. Then be sure to follow us for more great info on how to ResponsiBid your way to a packed work schedule.

Ready to ResponsiBid your way to more jobs? With our 2-to-1 ROI guarantee, signing up for our FREE trial almost isn’t fair – to us.

date:  Aug 14, 2018 comments:  0
by:  Curt Kempton category:  Blog Read More

How to Expand Your Business with this Answering Service and ResponsiBid

What if there were a way to book more jobs – without pulling you away from the job you were working on right now? You’d be able to earn more money and expand your business. And, with ResponsiBid and Jill’s Office answering service on your team, you can do just that: expand your business with ease.

Want to expand your business and see more revenue? With ResponsiBid and this answering service, you’ll be able to do it - while still keeping control of it all.

The answering service that works for you

When you’re at a job, your ability to answer the phone can be limited. So when a call comes in, you may risk losing a future job. Sure, your voice mail service can catch those leads for you. But that’s only if the caller leaves a message – and you still have to follow up as soon as you can.

Instead, kick chance to the curb. You can do that one of three ways.

  • Option 1: hope they leave a voice mail – or that your caller ID catches their number. Call back as soon as you can. This option relies an awful lot on hope – and perfect timing. It can work, but it takes an awful lot of effort.
  • Option 2: set up your ResponsiBid account to handle an automated follow-up. Then, you’ll have time to follow-up in person. You’re already working hard – you’re adding smarts to have happier customers, more jobs, and a better business reputation.
  • Option 3: keep working and trust your ResponsiBid and Jill’s Office team to handle it. You know your Jill’s Office rep has probably turned that lead into a booked appointment anyway – oh, look. There’s the ResponsiBid notification. They’ve done it again.

Okay, so that may not happen every phone call. But when you let a live, US-based Jill’s Office specialist answer your calls, it frees up your time and mental load to focus on your business.

Get all of the benefits and results with no extra effort

But your Jill’s Office rep can do more than just answer phone calls. They’re there when you need them.

Have you ever had to take an unexpected sick day? Rescheduling all of those appointments can be exhausting – especially when you’re trying to heal. One ResponsiBidder was in a car wreck – he let his Jill’s Office rep know and they handled the rescheduling calls and customer service for him.

Need to do some follow up or outbound calls? It can be a great way to fill up your schedule.

There’s been multiple ResponsiBidders who let their Jill’s Office rep handle outbound calls to follow up with past customers. Sure, it costs a few dollars in order to have those calls made. But guess what? The return on that investment is usually in the hundreds or thousands of dollars. Your schedule is filling up – by days, weeks, or even months at a time.

Oh – and since you aren’t making the calls, you don’t have to spend the time stressing, making the calls, or handling the booking. Instead, you’re out working – or perhaps even taking the day off.

Go above and beyond for your customers – and watch the lean times disappear

It’s totally normal to have an ebb and flow in your business. When jobs are booked several weeks out, it can be easy to let the swagger get to you – and to let jobs fall through the cracks. However, once things slow down, you’re left scrambling to follow up with those lost leads.

But there’s a better way to handle those peaks and valleys. And it’s got a few added side benefits.

  • First of all, it ends up boosting your customer satisfaction because each caller feels heard – and their needs are met.
  • Second, your schedule fills up beyond your usual expectations.
  • And third, you’re making more money, watching the peaks rise, and seeing fewer lean times.

These three perks? They’re the way to expand your business successfully.

And the way to getting all three in one fell swoop is easy. It’s having a team you can rely on: ResponsiBid and Jill’s Office. It’s having an automated system to rely on. And it’s having someone there to answer the phones – someone reliable who can help your customers live, in person, when you aren’t available. Someone who can help them feel heard, valued, and in custom situations, get you the information you need to call back with a detailed, custom bid right from the get go.

Join ResponsiBid and Jill’s Office and other service industry leaders at the Service Software Summit.

date:  Jul 17, 2018 comments:  0
by:  Curt Kempton category:  Blog Read More